Now I finally understand you, this is what you were saying, right:
And your second definition is correct:
[quote=amplification factor is]2) local wind speed with buildings plus proposed development / local wind speed with buildings but without proposed development[/quote]
So basically the amplification factor is the ratio of the:
local wind speed on certain area, after the changes has been made on it (say adding a building, two buildinsg, three, bench, three, anything)
and a local wind speed on the same area before those changes have been made.
So the area does not necessary need to be empty before the changes have been made.
I think ANSYS was used for getting the amplification factor image. I am not sure, but I think it is ANSYS. I am using SolidWorks for my calculations though.